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| Business Events Council of Australia | |
|---|---|
| Name | Business Events Council of Australia |
| Formation | 1996 |
| Type | Industry association |
| Headquarters | Sydney, New South Wales |
| Region served | Australia |
| Leader title | Chair |
Business Events Council of Australia The Business Events Council of Australia promotes Australia’s business events sector through strategic partnerships with organisations such as Tourism Australia, Destination NSW, City of Melbourne, Events Industry Council and ICC Sydney. It liaises with stakeholders including Australian Trade and Investment Commission, Queensland Government, Western Australia, South Australia and Canberra authorities to support conference bidding, connecting with entities like AIME, IMEX, Meetings Industry Association of Australia and Sydney Convention and Exhibition Centre Trust.
Founded in the late 1990s, the council emerged amid growth driven by venues such as Sydney Olympic Park, Melbourne Convention and Exhibition Centre and initiatives led by organisations like Business Events Sydney and Brisbane Marketing. Early collaborations referenced international models from PCMA, IMEX Group, UFI and AIPC, while engaging with corporate partners including Qantas, AccorHotels, Crown Resorts and Event Hospitality & Entertainment. Key milestones mirrored major gatherings such as Asia-Pacific Economic Cooperation forums and trade shows like CeBIT Australia and Backpacker World Travel Expo.
Governance features a board with representatives from state bodies such as Visit Victoria, Visit Canberra, Visit NSW and private members drawn from companies like TFE Hotels, Flight Centre Travel Group, Helloworld Travel and MCI Group. Committees reflect advisory roles similar to Australian Chamber of Commerce and Industry committees and working groups aligned with standards promoted by Standards Australia and accreditation frameworks comparable to ISO. Fiscal oversight engages auditors in the style of firms like PricewaterhouseCoopers, Deloitte, KPMG and Ernst & Young.
Members include corporations such as Telstra, Optus, Westpac, Commonwealth Bank and venue partners like Adelaide Convention Centre, Perth Convention and Exhibition Centre, Gold Coast Convention and Exhibition Centre and Canberra Convention Centre. Services parallel offerings by International Congress and Convention Association, including networking akin to LinkedIn groups, benchmarking similar to Deloitte Access Economics reports, and training comparable to programs by Australian Institute of Management and Eventbrite. Membership benefits echo relationships with insurers like QBE Insurance and suppliers such as Canon Australia and Stage & Screen.
Initiatives have targeted sector resilience inspired by frameworks from World Health Organization guidance and crisis response seen in Federal Emergency Management Agency case studies, alongside sustainability efforts referencing United Nations Environment Programme principles and certifications reminiscent of Green Star and EarthCheck. Professional development draws on curricula influenced by University of Technology Sydney, Monash University, University of Melbourne and short courses from TAFE NSW and Australian Institute of Events. Promotional campaigns have paralleled collaborations with Tourism Australia and Destination NSW for bid strategies similar to those used by Eurovision and Olympic Games host bids.
The council engages with policymakers including offices of Prime Minister of Australia, Treasurer of Australia, Minister for Trade and Tourism, and state ministers in New South Wales, Victoria, Queensland and Western Australia to influence regulations akin to debates seen around Work Health and Safety Act 2011 and taxation reforms referenced in discussions with Australian Taxation Office. It provides submissions and position papers comparable to inputs to Productivity Commission inquiries and coordinates with peak bodies such as Australian Hotels Association, Accommodation Association of Australia and Restaurant & Catering Australia.
It organises and partners on programs linked to trade shows like AIME, IMEX Frankfurt, ConExpo, and professional forums similar to PCMA Convening Leaders and Global Exhibitions Day. Regional events have been staged in collaboration with entities such as City of Sydney, City of Adelaide, Brisbane City Council and institutions including Australian National University and Griffith University. Signature gatherings mirror formats used at World Travel Market and ITB Berlin to foster bidding, education, and supplier matchmaking.
The council’s work has supported economic contributions documented in analysis by Tourism Research Australia, Deloitte Access Economics and studies commissioned by Australian Trade and Investment Commission, reinforcing links with sectors represented by Australian Retailers Association and Property Council of Australia. It has promoted sustainability standards comparable to UN Sustainable Development Goals adoption in events, workforce capability development akin to initiatives from Skillset Australia and enhanced international engagement reflected in partnerships with AustCham and Australian Industry Group.
Category:Event management companies of Australia Category:Professional associations based in Australia