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| Broad Museum (Los Angeles) | |
|---|---|
| Name | The Broad |
| Established | 2015 |
| Location | Downtown Los Angeles, California |
| Type | Contemporary art museum |
| Founder | Eli Broad |
| Director | Joanne Heyler |
Broad Museum (Los Angeles) The Broad Museum (commonly known as The Broad) is a contemporary art museum in Downtown Los Angeles founded by philanthropist Eli Broad and opened in 2015. The museum houses an extensive collection of postwar and contemporary art including works by Andy Warhol, Jeff Koons, and Yayoi Kusama, and occupies a prominent site near institutions such as the Walt Disney Concert Hall, Museum of Contemporary Art, Los Angeles, and the Disney Concert Hall. Its mission reflects Broad's collecting priorities and engages with civic partners including the City of Los Angeles and cultural organizations like the Los Angeles County Museum of Art.
The Broad emerged from the private collecting trajectory of Eli Broad and Edythe Broad, who built holdings through acquisitions of works by artists such as Jean-Michel Basquiat, Roy Lichtenstein, and Cindy Sherman. Early collaborations involved lending to institutions including the Metropolitan Museum of Art, Museum of Modern Art, and the Tate Modern, situating the collection within global exhibition circuits like the Venice Biennale and the Whitney Biennial. The museum project was announced in the late 2000s with civic partnerships involving the Los Angeles County Metropolitan Transportation Authority and the Los Angeles Convention Center planning processes, culminating in a 2015 opening that joined a cluster of cultural developments in the Bunker Hill neighborhood. Post‑opening, the museum staged inaugural shows featuring loans from institutions such as the Solomon R. Guggenheim Museum and artists represented by galleries like Gagosian Gallery and Hauser & Wirth.
The building was designed by the architecture firm Diller Scofidio + Renfro in collaboration with Gensler, producing a signature "veil-and-vault" concept that mediates natural light and gallery space. The exterior veil references precedents in contemporary museum design including Kunsthaus Graz and the Louis Vuitton Foundation while responding to adjacent landmarks such as Frank Gehry's Walt Disney Concert Hall. Structural engineering involved firms like Arup and they coordinated with contractors such as AECOM to integrate climate control systems used in institutions like the Getty Center. Public spaces connect to the Grand Avenue corridor and to neighboring educational institutions including the Colburn School and California State University, Los Angeles outreach initiatives. The design has been compared with projects by Renzo Piano and Norman Foster in its treatment of daylight and urban interface.
The Broad's founding collection, the Broad Art Foundation Collection, emphasizes postwar and contemporary art with major holdings by Andy Warhol, Jean-Michel Basquiat, Jeff Koons, Takashi Murakami, Barbara Kruger, Robert Rauschenberg, Mark Rothko, Marcel Duchamp, Ed Ruscha, Gerhard Richter, Richard Serra, Roy Lichtenstein, and Yayoi Kusama. Signature works include large installations and series comparable to pieces in collections at the Museo Nacional Centro de Arte Reina Sofía, Centre Pompidou, and the National Gallery of Art. The museum presents rotating temporary exhibitions that have featured loans from collectors and institutions such as the Solomon R. Guggenheim Museum, The Museum of Modern Art, and artists represented by Pace Gallery and White Cube. Curatorial programs engage with performance artists and collaborators including Marina Abramović and Trisha Donnelly and have mounted thematic shows paralleling exhibitions at the Hammer Museum and the Institute of Contemporary Art, Boston.
Educational initiatives at the museum coordinate with Los Angeles cultural organizations like the Los Angeles Philharmonic, Los Angeles Unified School District, and university partners such as the University of Southern California and the University of California, Los Angeles. Public programs include artist talks, symposia, and workshops that have involved figures such as Ai Weiwei, Kerry James Marshall, and Taryn Simon and draw on models from programs at the Brooklyn Museum and Tate Modern. The Broad's teen and family programs parallel outreach strategies used by the National Gallery of Art and the Smithsonian Institution, and residency collaborations have been undertaken with galleries including Gavin Brown's Enterprise and nonprofit spaces like LAXART.
The Broad is operated by The Broad Art Foundation with leadership drawn from foundations and institutions such as the Guggenheim system and municipal cultural offices. Financial and governance structures reflect philanthropic endowment models used by the Guggenheim Museum and the J. Paul Getty Trust, with donor relationships managed in concert with corporate partners and patrons including firms like Sony Pictures Entertainment and Bank of America for special programs. Security and collection care adhere to standards set by professional organizations including the American Alliance of Museums and the museum maintains conservation practices comparable to those at the Conservation Center for Art & Historic Artifacts and the Getty Conservation Institute.
Critical reception has compared the museum to international peers such as the Centre Pompidou, Tate Modern, and the Guggenheim Bilbao for its urban cultural impact and its role in downtown revitalization strategies like those credited to Bilbao Guggenheim Effect debates. Reviewers in outlets covering arts policy, cultural tourism, and urban planning have linked The Broad to economic analyses produced by entities such as the Brookings Institution and civic cultural plans by the City of Los Angeles Cultural Affairs. The museum's prominence has influenced exhibition circuits, donor behavior, and museum building trends alongside initiatives at the Museum of Contemporary Art, Los Angeles, the Getty Center, and the Hammer Museum.
Category:Museums in Los Angeles Category:Contemporary art galleries