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| Blooloop | |
|---|---|
| Name | Blooloop |
| Type | Private |
| Industry | Media |
| Founded | 2009 |
| Founder | Tom Anstey |
| Headquarters | London |
| Area served | Global |
| Products | News, analysis, events, reports |
Blooloop
Blooloop is a digital media platform and trade publication focused on the visitor attractions, theme park, zoo, aquarium, museum, and leisure sectors. Founded in 2009, it produces industry news, interviews, features, and analysis about attractions and themed entertainment, serving professionals across operations, design, technology, and management. Blooloop covers developments in attractions operated by companies, foundations, and institutions, and reports on investment, design studios, and themed entertainment projects worldwide.
Blooloop was established in 2009 by Tom Anstey with the aim of creating a dedicated information source for the attractions industry. In its early years Blooloop covered major projects and openings by operators such as Walt Disney Parks and Resorts, Universal Parks & Resorts, Merlin Entertainments, and SeaWorld Parks & Entertainment. Over time the outlet expanded to report on museum projects by institutions like the Smithsonian Institution and the Louvre, conservation work at zoos such as San Diego Zoo and London Zoo, and aquarium developments involving Monterey Bay Aquarium and Sea Life centers. Blooloop’s timeline intersects with global developments including recovery phases after the 2008 financial crisis, the rise of branded attractions tied to franchises like Star Wars, Marvel Cinematic Universe, and Harry Potter, and infrastructure investments linked to events such as World Expo 2010 and regional tourism strategies in destinations like Orlando, Dubai, and Singapore.
Blooloop publishes daily news, long-form features, interviews, and sector reports covering operators, design houses, and technology vendors. Coverage frequently highlights projects by design firms and consultancies such as Universal Creative, Walt Disney Imagineering, PGAV Destinations, BRC Imagination Arts, and Forrec. The editorial mix includes business coverage involving companies like The Walt Disney Company, Comcast, NBCUniversal, Merlin Entertainments Group, and Cedar Fair, as well as technology stories referencing suppliers like S&S Worldwide, Intamin, Vekoma, and Mack Rides. Blooloop also profiles leadership at institutions such as Michael Eisner-era ventures, executives from SeaWorld and Legoland, and museum directors from Tate Modern and The Metropolitan Museum of Art. In addition to news, Blooloop produces podcasts, video interviews, and commissioned white papers that draw on contributions from firms including AECOM, Gensler, AtkinsRealis, and Arup.
Blooloop’s readership comprises senior professionals, investors, designers, and operators within the attractions, themed entertainment, and cultural sectors. The audience overlaps with personnel from destination marketing organizations such as VisitBritain, Visit Orlando, and Dubai Corporation for Tourism and Commerce Marketing, as well as trade associations like the Themed Entertainment Association and International Association of Amusement Parks and Attractions. International reach extends to markets served by companies such as Parques Reunidos, DreamWorks Animation, PepsiCo-branded experiences, and regional destination projects in China, Japan, Germany, and Saudi Arabia. Blooloop’s content is used by professionals planning capital projects, funding rounds, and international expansions tied to events like Summer Olympic Games, Expo 2020 Dubai, and regional tourism strategies.
Blooloop collaborates with industry events, conferences, and trade shows to provide editorial coverage and partnership content. Its reporting and event activity connect it with major gatherings such as IAAPA Expo, Euro Attractions Show, Themed Entertainment Association (TEA) Summit, and specialist conferences hosted by organizations like World Travel & Tourism Council. Blooloop has engaged with award programs and summits that feature companies such as Disneyland, Universal Studios Japan, Ferrari World Abu Dhabi, and city-scale projects like Dubai Parks and Resorts. The platform also partners with design competitions, academic symposia at institutions such as University of Central Florida and Roehampton University, and trade delegations involving bodies such as UK Department for International Trade.
Blooloop has been recognised within trade circles for its industry journalism and event partnerships, receiving mentions and nominations from associations that include the Themed Entertainment Association and trade media awards featuring outlets like Broadcast Digital Awards and industry lists compiled by Forbes-adjacent hospitality rankings. Its coverage has been cited by operators, consultancies, and academic researchers studying attractions, tourism policy, and cultural management at institutions like Harvard Business School, Cornell University School of Hotel Administration, and INSEAD.
Blooloop operates primarily as an independent, privately held media business generating revenue through advertising, sponsored content, event partnerships, and subscription-style reports. The model resembles trade publications that monetise specialist audiences—working with exhibitors, suppliers, and professional services firms such as PwC, Deloitte, KPMG, and McKinsey & Company for commissioned research or partnership briefs. Blooloop’s funding and commercial arrangements are typical of niche B2B publishers, combining direct commercial relationships with editorial output aimed at professionals across attractions, cultural institutions, and themed entertainment.
Category:Trade publications Category:Entertainment industry publications Category:Companies established in 2009