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| Avenida das Américas | |
|---|---|
| Name | Avenida das Américas |
| Native name lang | pt |
| Location | Barra da Tijuca, Rio de Janeiro |
| Country | Brazil |
| Direction a | West |
| Direction b | East |
Avenida das Américas is a major arterial avenue running through Barra da Tijuca in Rio de Janeiro, Brazil. The avenue functions as a spine connecting residential neighborhoods, commercial districts, recreational complexes and transport hubs, and has been influential in shaping contemporary urban planning in the city. Its development intersects with large-scale projects associated with events such as the 2016 Summer Olympics and municipal initiatives led by administrations of Eduardo Paes and Jorge Roberto Silveira.
Avenida das Américas emerged during the late 20th century as part of the modern expansion of Barra da Tijuca driven by entrepreneurs like Lauro Fiuza and developers tied to companies including Gafisa, Camargo Corrêa and Câmara Group. The avenue’s growth accelerated with investments from the state of Rio de Janeiro (state) and the municipal government of Rio de Janeiro during periods overlapping with the administrations of Marcelo Alencar and Anthony Garotinho. Projects along the corridor reflected influences from international models such as Brasília and urban ideas discussed at conferences like the United Nations Conference on Human Settlements (Habitat II). Land speculation involved financial institutions such as the Banco do Brasil and Caixa Econômica Federal, and construction firms responded to demand driven by events including the 2007 Pan American Games and the 2016 Summer Olympics.
The avenue extends across Barra da Tijuca linking zones adjacent to Recreio dos Bandeirantes, Jacarepaguá, and the Lagoa de Marapendi ecological area. It intersects major thoroughfares like the Linha Amarela, Avenida Brasil, and connects to express segments related to the BR-101 corridor and municipal ring roads planned in coordination with authorities such as the Departamento de Transportes Rodoviários (DER-RJ). The streetscape includes multi-lane carriageways, medians with landscaping influenced by designers trained at institutions such as the Universidade Federal do Rio de Janeiro and the Pontifical Catholic University of Rio de Janeiro.
Avenida das Américas supports bus corridors operated by companies registered with the Empresa de Transporte e Trânsito (ETTRANS) and integrates with mass transit projects including BRT Transcarioca and feeder services linked to stations proposed for the Rio de Janeiro Metro expansion. Road maintenance and upgrades have been coordinated with state agencies like the Secretaria de Estado de Transportes and contractors such as Odebrecht and Andrade Gutierrez for pavement, drainage, and bridge works. Traffic management strategies reference models from global projects like Curitiba's bus rapid transit and engineering standards promulgated by organizations such as the Brazilian Association of Technical Standards (ABNT).
Along the avenue are shopping centers and complexes developed by groups like Multiplan, BRMalls and Aliansce Sonae, including malls that host retailers such as Magazine Luiza, Camicado and Pernambucanas. Sports and event venues tied to the 2016 Summer Olympics—including training facilities linked to federations like the Brazilian Olympic Committee—occupy adjacent parcels, alongside cultural institutions supported by foundations like the Instituto Moreira Salles and performance spaces connected to companies such as Odeon São Luiz. Hospitality brands with properties along the route include international chains such as Hilton Hotels & Resorts and regional groups like Atlantica Hotels. Medical centers and research facilities affiliated with hospitals such as Hospital Samaritano and universities such as Universidade do Estado do Rio de Janeiro are also sited nearby.
The avenue catalyzed commercial development by attracting investments from conglomerates like Vale, Petrobras (through service stations and logistics), and retail developers Walmart Brasil and Carrefour Brasil. Real estate appreciation influenced portfolios managed by asset managers including BTG Pactual and Itaú Unibanco and prompted municipal tax revenue shifts that affected programs overseen by the Secretaria Municipal de Fazenda. Employment growth in sectors tied to construction firms such as Camargo Corrêa and OAS contributed to municipal labor patterns monitored by the Ministério do Trabalho. The corridor also fostered hospitality, leisure and technology clusters with co-working spaces incubated by accelerators like SEBRAE and venture initiatives connected to FINEP.
Urban design along the avenue reflects zoning decisions by the Prefeitura of Rio de Janeiro and planning documents influenced by consultants educated at institutions like the Universidade Federal do Rio de Janeiro and Universidade de São Paulo. Environmental assessments referenced legislation such as the Lei da Mata Atlântica and involved agencies including the Instituto Estadual do Ambiente (INEA) for wetlands adjacent to the Marapendi Natural Reserve. Redevelopment tied to mega-events prompted partnerships between municipal authorities and private developers, drawing scrutiny from civil society organizations such as Instituto de Arquitetos do Brasil (IAB) and advocacy groups including ActionAid Brasil.
The avenue provides access to beaches, parks and recreational venues that host festivals and events organized by entities like the Brazilian Confederation of Sports and cultural promoters such as SENAC Rio. Public gatherings have been coordinated with municipal cultural departments and institutions like the Museu do Amanhã and performance tours featuring artists represented by agencies such as Som Livre and Globo. Recreational infrastructure supports activities ranging from cycling initiatives promoted by Federação de Ciclismo do Estado do Rio de Janeiro to community programs run by nonprofits like Viva Rio.
Category:Streets in Rio de Janeiro (city)