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| Athlete365 | |
|---|---|
| Name | Athlete365 |
| Caption | Athlete365 logo |
| Formation | 2017 |
| Founder | International Olympic Committee |
| Type | Athlete support program |
| Headquarters | Lausanne |
| Region served | Worldwide |
| Parent organization | International Olympic Committee |
Athlete365 is the athlete engagement and support programme established by the International Olympic Committee to provide resources, advocacy, and services to athletes across the Olympic Movement. It acts as a hub linking individual athletes, National Olympic Committees, International Federations, anti-doping authorities, and events such as the Olympic Games and the Youth Olympic Games. The initiative consolidates education, career transition, welfare, and digital services to connect athletes to opportunities across major multisport events like the Tokyo 2020 Summer Olympics, Beijing 2022 Winter Olympics, and future editions.
Athlete365 functions as a centralized platform created by the International Olympic Committee to unify athlete-facing activities that were previously dispersed among bodies such as the World Anti-Doping Agency, International Federations, National Olympic Committees, and event organising committees like Paris 2024 Organising Committee. It offers education modules developed with partners including the International Labour Organization, World Health Organization, and corporate partners such as Visa Inc. and Samsung Electronics. The programme provides services for elite competitors across eras represented by figures such as Usain Bolt, Simone Biles, Michael Phelps, Serena Williams, and Katie Ledecky, while also engaging emerging talents seen at the Youth Olympic Games and continental events like the European Games.
The IOC launched the platform in the late 2010s to modernize athlete engagement after critiques following controversies at events like Sochi 2014 and Rio 2016 Summer Olympics. The model drew on precedents including the Olympic Solidarity programme and athlete commissions established after reforms influenced by inquiries such as the McLaren Report and governance reviews led by sports leaders from institutions like the Court of Arbitration for Sport. Early development involved collaboration with national bodies including the United States Olympic & Paralympic Committee and British Olympic Association, and federations such as World Athletics and the International Swimming Federation. The initiative evolved through successive Games cycles—supporting competitors at Rio 2016 Summer Olympics, Pyeongchang 2018, Tokyo 2020 Summer Olympics, and Beijing 2022 Winter Olympics—and integrating learnings from events like the Commonwealth Games and the Asian Games.
Athlete365 hosts multiple thematic pillars: education, career transition, wellbeing, integrity, and inclusion. Education curricula reference guidance from the World Anti-Doping Agency, athlete representation best practices from the Association of National Olympic Committees, and safeguarding standards influenced by the Council of Europe and the United Nations initiatives. Career transition schemes mirror frameworks used by legacy athlete programmes such as those run by the Australian Olympic Committee and the German Olympic Sports Confederation. Wellbeing initiatives include mental health resources similar to programs championed by individuals like Naomi Osaka and Simone Biles, while integrity campaigns coordinate with anti-corruption bodies and legal precedents adjudicated by the Court of Arbitration for Sport. Inclusion efforts align with Paralympic stakeholders including the International Paralympic Committee and national paralympic committees.
Services available span practical support—insurance guidance, legal advice, media training, and financial literacy—delivered via partnerships with corporate sponsors including Visa Inc., Intel Corporation, and Dow Chemical Company. Athlete365 furnishes bespoke assistance to medal contenders, rookies, and retired athletes through networks involving the Olympic Foundation for Culture and Heritage, alumni groups linked to legends like Jesse Owens and Nadia Comăneci, and athlete commissions such as the IOC Athletes' Commission. Anti-doping education is coordinated with World Anti-Doping Agency policies, while safeguarding and grievance mechanisms reference standards used in adjudications by institutions like the European Court of Human Rights and ethics frameworks modeled after major federations including FIFA and International Basketball Federation.
Governance of the programme is overseen by the International Olympic Committee in coordination with the IOC Athletes' Commission and stakeholder bodies such as the Association of National Olympic Committees and major International Federations. Strategic partnerships include corporate sponsors, technical collaborators like SAP SE, and multilateral organisations such as the United Nations Educational, Scientific and Cultural Organization. Oversight mechanisms reflect recommendations from governance reviews by experts affiliated with the International Centre for Sport Security and legal counsel with precedents from the Court of Arbitration for Sport. Collaboration with national entities such as the Canadian Olympic Committee and Japanese Olympic Committee enables localised delivery during Games and pre-Games education camps.
The programme has been credited with professionalising athlete services across multiple Games cycles and improving access to education, career planning, and welfare resources, as noted by athlete advocates and national committees including the United States Olympic & Paralympic Committee and UK Sport. Critics have urged stronger independence from the International Olympic Committee and more robust measures akin to reforms proposed after the McLaren Report and events like the Salt Lake City 2002 bidding controversies. Empirical assessments reference athlete feedback collected during events such as London 2012 follow-ups and surveys executed around Tokyo 2020 Summer Olympics. Overall, Athlete365 sits within a broader ecosystem of bodies—International Federations, national committees, and independent watchdogs—seeking to enhance athlete welfare, integrity, and post-competitive opportunities across the Olympic Movement.