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| Another Planet Entertainment | |
|---|---|
| Name | Another Planet Entertainment |
| Type | Private |
| Industry | Live music promotion |
| Founded | 2003 |
| Headquarters | San Francisco, California |
| Area served | United States |
Another Planet Entertainment is an American concert promotion and event production company based in San Francisco, California. The company promotes tours, festivals, and concerts across arenas, amphitheaters, and clubs, working with a wide range of artists and venues. It operates within a competitive live entertainment landscape alongside major promoters and local presenters, coordinating logistics, marketing, and talent relations for large-scale events.
Another Planet Entertainment was founded in the early 2000s during an era marked by consolidation and expansion in the live music sector that involved companies such as Live Nation Entertainment, AEG Presents, Clear Channel Communications, C3 Presents, and Ticketmaster. Early years saw collaborations with regional entities including Bill Graham Presents, SFX Entertainment, House of Blues partners, and independent promoters in the San Francisco Bay Area and Silicon Valley. The company expanded its footprint amid shifts driven by the rise of digital ticketing platforms like Eventbrite, secondary markets exemplified by StubHub, and regulatory scrutiny from bodies such as the Federal Trade Commission regarding market concentration in live events. During the 2010s, Another Planet navigated touring ecosystems featuring festivals like Coachella Valley Music and Arts Festival, Bonnaroo Music and Arts Festival, Outside Lands Music and Arts Festival, and partnerships with municipal authorities in cities including San Francisco, Oakland, San Jose, and Berkeley.
Operations encompass concert promotion, festival production, routing, talent buying, sponsorship coordination, ticketing strategy, and venue management. Services bring together relationships with artist management teams from agencies like William Morris Endeavor, Creative Artists Agency, United Talent Agency, and Paradigm Talent Agency, while integrating corporate sponsors such as Budweiser, PepsiCo, Visa Inc., and technology partners including Spotify, Apple Music, and YouTube Music. Production and technical crews coordinate with vendors such as PRG (Production Resource Group), TAIT Towers, Meyer Sound Laboratories, and touring logistics firms that work with unions represented by IATSE and Teamsters Local 330. Ticketing and access rely on partnerships with systems including Ticketmaster, AXS (company), and digital marketing through platforms like Facebook, Instagram, Twitter, and TikTok.
The promoter has produced events that intersect with major touring cycles and festivals associated with acts who have headlined stages at events such as Lollapalooza, Glastonbury Festival, SXSW, and New Orleans Jazz & Heritage Festival. Tours promoted include shows by artists who also played in tours alongside Bruce Springsteen and the E Street Band, Radiohead, Arcade Fire, The Rolling Stones, Paul McCartney, Phish, Foo Fighters, Coldplay, Beyoncé, Taylor Swift, Kendrick Lamar, Billie Eilish, Adele, The Strokes, Red Hot Chili Peppers, The Killers, Florence and the Machine, Interpol, Nine Inch Nails, and Nirvana-era reunion events. Festival programming has featured multi-genre lineups comparable to programs curated by Goldenvoice, Live Nation Urban, and independent festival promoters in markets such as Los Angeles, San Diego, Sacramento, Portland, Oregon, and Seattle.
Artist relationships include collaborations with management entities representing performers like Beck, Dead & Company, R.E.M., Pearl Jam, Neil Young, Sting, Elton John, Lady Gaga, Kanye West, Drake, Eminem, Snoop Dogg, Jay-Z, Katy Perry, Maroon 5, Green Day, Metallica, Tool, Imagine Dragons, Lana Del Rey, Halsey, Dua Lipa, Sia, The Weeknd, Muse, Blink-182, The Black Keys, Vampire Weekend, Tame Impala, MGMT, LCD Soundsystem, Beastie Boys estates, and legacy acts like The Who. Corporate and media partnerships have involved collaborations with broadcasters and outlets such as SiriusXM, NPR Music, Rolling Stone (magazine), Pitchfork, Billboard (magazine), Consequence (magazine), and streaming services including Deezer.
Geographic presence emphasizes the San Francisco Bay Area and Northern California venues, extending to statewide and national markets. Venue affiliations include amphitheaters and arenas comparable to Shoreline Amphitheatre, Greek Theatre (Berkeley), Oracle Park, Chase Center, SAP Center at San Jose, Oracle Arena (Oakland Coliseum Arena), and regional outdoor sites in Marin County, Monterey County, Santa Cruz, Napa Valley, Sonoma County, and Lake Tahoe. Touring routes connect markets such as Los Angeles, Anaheim, San Diego, Sacramento, Fresno, Bakersfield, Reno, Nevada, Las Vegas, Phoenix, Salt Lake City, Denver, Portland (Oregon), Seattle, Spokane, Boise, Minneapolis, Chicago, Detroit, Cleveland, Pittsburgh, Philadelphia, New York City, Boston, Providence, Baltimore, Washington, D.C., Charlotte, Atlanta, Nashville, Memphis, New Orleans, and Miami.
The company operates as a privately held promoter with executive leadership experienced in event production, artist relations, ticketing, and venue operations, engaging with corporate counsel experienced with regulations from the Federal Communications Commission, Department of Justice, and state-level agencies in California Department of Public Health contexts for large gatherings. Financial arrangements often include revenue-sharing with venues, guarantees and backend deals with touring artists, sponsorship contracts with multinational brands such as Coca-Cola Company and Amazon (company), and insurance placement through carriers that underwrite event liability, weather risk, and force majeure exposures common in live events.
Recognition in industry press and trade associations has placed the company among lists and features by outlets such as Pollstar, Variety (magazine), Billboard (magazine), and Forbes. Peer honors and industry awards spanning categories tracked by organizations like the International Live Music Conference, National Independent Venue Association, and festival ranking publications have acknowledged notable productions and contributions to regional live music ecosystems.
Category:Music promoters