Agrishow

Agrishow
Name	Agrishow
Status	Active
Genre	Agricultural technology trade fair
Frequency	Annual
Location	Ribeirão Preto
Country	Brazil
First	1995
Organizer	Associação Brasileira dos Produtores de Máquinas e Equipamentos Agrícolas

Agrishow Agrishow is a large annual Brazilian agricultural technology trade fair held in Ribeirão Preto, São Paulo, bringing together manufacturers, producers, researchers, investors and policymakers from across Latin America and beyond. The event showcases equipment, biotechnology, precision agriculture, finance and logistics solutions, attracting participants from agribusiness hubs such as São Paulo (state), Minas Gerais, Paraná (state), Rio Grande do Sul, Mato Grosso, and international delegations from United States, Argentina, China, Germany and France. It serves as a nexus for companies, research institutes, trade associations and government agencies including Embrapa, Sebrae, FIESP, Ministry of Agriculture (Brazil), BNDES, and multinational firms.

Overview

Agrishow functions as a marketplace and demonstration arena where agricultural machinery manufacturers like John Deere, CNH Industrial, AGCO Corporation, New Holland, Valtra and Kubota exhibit alongside implement makers such as Alpego, Stara, Jacto, Baldan, Simental and component suppliers like Bosch, ZF Friedrichshafen, Continental AG and Mahindra & Mahindra. Research centers and universities including Universidade de São Paulo, Esalq/USP, Universidade Estadual Paulista, University of Campinas, Universidade Federal de Viçosa and Universidade Federal de Lavras present studies on genetics, irrigation, soil science and drones developed with partners like Syngenta, Bayer AG, Corteva Agriscience, BASF and DuPont. Financial institutions and insurers such as Itaú Unibanco, Banco do Brasil, Bradesco, Santander Brasil and MAPFRE offer credit and risk-management products, while logistics firms like Rumo Logística, VLI, Caminhos da Roça and commodity traders such as Bunge, Cargill, ADM (company), Louis Dreyfus Company maintain presence.

History

The fair originated in the mid-1990s with founders from regional industry groups collaborating with municipal authorities in Ribeirão Preto and state bodies in São Paulo (state), building on agricultural fairs and rodeos common in Brazil. Early editions drew local manufacturers, cooperative federations such as OCB (Organização das Cooperativas do Brasil), grain associations like ANEC (Associação Nacional dos Exportadores de Cereais), and agronomic consultants linked to Embrapa. Over decades the show expanded through alliances with international trade fairs like Agritechnica, SIMA Paris, Farm Progress Show and World Ag Expo, attracting delegations from Canada, Australia, Netherlands, Italy and Spain. Major milestones included the introduction of on-field machinery trials influenced by demonstration traditions at National Ploughing Championships and the integration of precision agriculture zones following research partnerships with Cornell University and University of Illinois Urbana-Champaign.

Exhibitions and Events

The exhibition features indoor pavilions and outdoor demonstration areas where companies conduct live trials of planters, sprayers, combines and tractors, attracting equipment specialists from AGCO, Case IH, Claas, SDF Group, Fendt and component firms such as Mahle GmbH and Horsch. The program includes conferences and panels with speakers from institutions like FAO, World Bank, IFC, United Nations Conference on Trade and Development and Brazilian ministries. The trade-show calendar often aligns with product launches, seed demonstrations by firms such as Monsanto (now part of Bayer), Limagrain, Dow AgroSciences and biotech showcases by Embrapa and private labs. Side events include startup pitch competitions with accelerators like Endeavor Brasil and venture capital presentations from SoftBank Latin America Fund, Monashees and Kaszek Ventures.

Attendance and Economic Impact

Attendance figures typically involve tens of thousands of visitors including producers from states like Goiás, Maranhão and Tocantins and foreign buyers from Mexico, Chile, Paraguay and Uruguay. The show generates transactions among dealers, distributors and manufacturers such as Makro, Grupo Martins and Dealer networks of John Deere influencing domestic sales, exports and service contracts with freight operators like ALL - América Latina Logística and Mercosul logistics providers. Economic impact studies reference increased equipment financing from banks and leasing companies, productivity adoption documented in casework with cooperatives such as Cooperativa Central Aurora Alimentos and commodity processors like Ambev in value-chain analyses.

Notable Exhibitors and Innovations

Historic exhibitors have included machinery conglomerates John Deere, New Holland, AGCO, CNH Industrial and Brazilian innovators like Stara and Jacto. Notable innovations premiered include autonomous guidance systems developed with suppliers like Trimble, Hexagon AB and Topcon, drone applications by DJI, SenseFly, variable-rate fertilizer technology from Yara International, and digital farm-management platforms from AGRIOS, Climate FieldView (The Climate Corporation), S4A (Soluções Agrícolas), and startups nurtured by CITAR and university incubators. Biotechnology and crop-protection advances showcased by Bayer, Syngenta and BASF have sparked partnerships with seed houses such as Sementes Agroceres and Dow AgroSciences subsidiaries.

Organization and Location Logistics

Organized by industry associations, trade bodies and municipal authorities in coordination with entities like SEBRAE, FIESP, ACR - Associação Comercial e Industrial de Ribeirão Preto and state secretariats, the fair uses a permanent exhibition site near Ribeirão Preto Airport and transport corridors linking to highways Rodovia Anhanguera, Rodovia dos Bandeirantes and Rodovia dos Imigrantes. Logistics planning involves freight forwarders, customs brokers for international exhibitors such as DHL Global Forwarding, Kuehne + Nagel and Maersk and local services by Ribeirão Preto municipal services. Security and health partnerships engage with Corpo de Bombeiros, Polícia Militar do Estado de São Paulo, ANVISA for sanitary oversight in food exhibits, and emergency medical services coordinated with Hospital das Clínicas de Ribeirão Preto.

Category:Agricultural shows in Brazil