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| Agence Marocaine de Développement des Investissements et des Exportations | |
|---|---|
| Name | Agence Marocaine de Développement des Investissements et des Exportations |
Agence Marocaine de Développement des Investissements et des Exportations is a Moroccan public agency focused on attracting foreign direct investment and promoting exports from Morocco, operating within the framework of national development strategies and regional integration efforts. It coordinates with ministries, regional authorities, and multilateral institutions to implement policies derived from national reforms and international commitments. The agency serves as an interface among investors, exporters, and public entities while aligning with strategic projects and sectoral priorities.
The agency was established as part of reforms following policy debates involving the Kingdom of Morocco's executive branch, regional administrations like Rabat-Salé-Kénitra, and institutional actors such as the Ministry of Industry, Trade and Green and Digital Economy and the Ministry of Foreign Affairs, African Cooperation and Moroccan Expatriates. Its creation drew on models from agencies including Business France, UK Trade & Investment (now Department for Business and Trade), Germany Trade and Invest, and Invest in Canada, while responding to shifts prompted by events such as the Global financial crisis of 2007–2008 and the COVID-19 pandemic. Key milestones paralleled initiatives by the African Development Bank, agreements with the European Union, and participation in forums like the United Nations Conference on Trade and Development and the World Economic Forum. Over time the agency adapted to legal frameworks shaped by Moroccan legislation and sectoral plans such as the Green Morocco Plan and industrial acceleration strategies influenced by partners like Japan International Cooperation Agency and Agence Française de Développement.
The agency's mandate intersects with national strategies articulated by the Ministry of Economy and Finance, directives from the Royal Palace (Morocco), and regional development schemes across cities like Casablanca, Tangier, and Marrakesh. Objectives include attracting foreign direct investment, supporting export growth to markets including the European Union, United States, and China, and advancing sectoral competitiveness in areas such as automotive value chains linked to companies like Renault and Peugeot, aerospace clusters connected to Bombardier partnerships, agribusiness linked to OCP Group, and renewable energy projects that involve firms such as Masen. The agency also seeks to implement commitments under multilateral accords like the Africa Continental Free Trade Area and bilateral frameworks including the Morocco–United States Free Trade Agreement and association agreements with the European Union.
Governance combines oversight from ministries including the Ministry of Industry, Trade and Green and Digital Economy and advisory input from stakeholders such as regional councils, chambers like the Confédération Générale des Entreprises du Maroc, and international partners including the World Bank and International Monetary Fund. The internal structure contains directorates resembling models used by Canada Economic Development and Invest in France, with departments for investment promotion, export services, sectoral studies, and regional representation in industrial hubs like Kenitra Atlantic Free Zone and Tanger-Med. Senior leadership liaises with diplomatic networks including Moroccan embassies in capitals like Paris, Madrid, Beijing, Washington, D.C., and Brasilia to coordinate investor relations.
Service offerings mirror functions provided by agencies such as Enterprise Ireland and ProChile, encompassing market intelligence, investor aftercare, trade missions, and export training programs tied to institutions like the Office Chérifien des Phosphates and logistics nodes including Tanger-Med Port Authority. Programmatic initiatives include sector-targeted incentives comparable to those in Made in Morocco campaigns, cluster development akin to Aerospace Valley, and support for small and medium enterprises that work with organizations such as CGEM and regional development funds administered by entities like the African Export-Import Bank. The agency operates schemes for capacity building, certification assistance, and matchmaking between exporters and buyers from blocs like the European Free Trade Association and markets such as Sub-Saharan Africa.
Investment promotion activities draw on tools used by Invest in Spain and Invest in Turkey, offering investment guides, project packaging, and facilitation of permits in coordination with authorities such as municipal councils in Casablanca-Settat and zoning bodies managing industrial parks like the Free Zone of Tangier. The agency promotes priority sectors including automotive, aerospace, textiles tied to brands operating through Safi and Fes, agrifood with links to exporters to Saudi Arabia and United Arab Emirates, and renewable energy projects connected to Noor Ouarzazate Solar Complex. It provides investor services comparable to One-Stop Shop models championed by the Organisation for Economic Co-operation and Development and engages in aftercare to retain firms including multinational suppliers to Renault Group and global logistics firms such as Maersk.
Export promotion emphasizes diversification into markets like Brazil, Turkey, India, and members of the Gulf Cooperation Council, along with compliance with standards set by bodies such as the International Organization for Standardization and certification regimes used in European Union trade. Programs include trade delegations, participation in fairs like the Canton Fair, bilateral business forums with delegations from France, Spain, Italy, and trade facilitation measures connecting producers in regions like Guelmim-Oued Noun to buyers in West Africa. The agency supports exporters in sectors including ceramics from Safed, textile clusters in Casablanca, and agriproducts linked to export platforms developed in partnership with Agence Française de Développement.
International cooperation involves partnerships with multilateral institutions such as the World Bank, African Development Bank, United Nations Industrial Development Organization, and the International Trade Centre, as well as bilateral collaboration with agencies like Business France, Germany Trade and Invest, ProChile, and Enterprise Ireland. The agency participates in regional initiatives including the Union for the Mediterranean and engages in technical cooperation with ministries in countries such as Senegal, Ivory Coast, Egypt, and Tunisia to foster South-South investment flows. Memoranda and project agreements have been developed with entities including European Investment Bank and private investors from markets like South Korea and Japan to finance infrastructure, logistics, and industrial park development.
Category:Investment promotion agencies