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| 2M (Morocco) | |
|---|---|
| Name | 2M |
| Country | Morocco |
| Launch date | 1989 (as Télévision Marocaine 2) |
| Picture format | 1080i HDTV |
| Owner | Société Nationale de Radiodiffusion et de Télévision (historical), SNRT (partial), private shareholders |
| Language | Arabic, French, Tamazight |
| Headquarters | Casablanca |
| Sister channels | Al Aoula, Arryadia, Assahraa, Al Aoula HD |
2M (Morocco) is a Moroccan free-to-air television channel based in Casablanca. Launched in 1989, the channel became a major player alongside SNRT broadcasters and private outlets such as Medi1TV and Hespress TV. 2M is notable for multilingual output in Arabic, French and Tamazight, and for its mix of entertainment, news, sports, and regional programming. The channel has engaged with international partners including TF1, France Télévisions, and distributors like Eutelsat.
2M began as Télévision Marocaine 2 under royal authorization during the reign of Hassan II and amid broadcasting liberalization that involved entities such as Société Nationale de Radiodiffusion et de Télévision and private investors related to ONA Group. Early management included figures linked to Abid Ould Ouali and collaborations with European broadcasters like Arte and Canal+. During the 1990s and 2000s, 2M expanded from analog to digital transmission, interacting with organizations such as Agence Nationale de Réglementation des Télécommunications and satellite operators like Eutelsat II. Political shifts under Mohammed VI influenced media policy, prompting reforms tied to constitutional changes debated in sessions of the Parliament of Morocco and overseen by bodies including the Conseil Supérieur de la Communication Audiovisuelle.
2M's schedule has combined imported series, original productions, and acquired films. It has aired serials and dramas from Turkey, Spain, France, and Egypt alongside Moroccan productions featuring actors who worked with studios tied to Atlas Studios and filmmakers associated with the Festival International du Film de Marrakech. The channel imports documentaries and cultural shows produced by partners such as BBC and France 24 and distributes cinema through agreements with distributors like Pathé and Gaumont. Entertainment formats have drawn on formats popularized by Endemol and Fremantle, adapted for Moroccan audiences with local presenters influenced by celebrities who appeared on Star Academy and regional festivals like Casablanca Festival.
2M operates news programs and current-affairs shows that compete with bulletins on Al Jazeera, BBC Arabic, France 24 Arabic, and Al Arabiya. Its newsroom has covered national events including parliamentary sessions at the Parliament of Morocco, royal visits by Mohammed VI, and regional summits like the Arab League meetings. Political interviews have featured figures from parties such as the Istiqlal Party, Justice and Development Party, and Authenticity and Modernity Party. International correspondents and partnerships with agencies like Agence France-Presse and Reuters support foreign reporting on crises including coverage of the Western Sahara conflict and African Union developments involving African Union summits.
2M broadcasts sports rights and entertainment specials, occasionally collaborating with rights holders such as FIFA, Confederation of African Football, and regional organizers for events hosted in venues like Stade Mohammed V. Coverage has included Moroccan national selections, domestic leagues involving clubs like Wydad AC and Raja CA, and cultural programming tied to Festival Mawazine. Variety shows and music programs feature artists connected to labels and producers who worked with Sega and North African talent discovered through competitions comparable to The Voice. 2M has also produced telefilms and sitcoms that screened at festivals including the Tangier National Film Festival.
2M provides content in Moroccan Darija, Tamazight, and French, and airs regionally focused segments for cities such as Rabat, Marrakesh, Fes, and Tangier. The channel has adapted programming to bilingual audiences linked to institutions like the Royal Institute of Amazigh Culture and to diasporic communities in France and Spain. Regional bureaus coordinate with local cultural bodies such as municipal councils of Casablanca and provincial authorities in Souss-Massa and Taza-Al Hoceima-Taounate.
2M transitioned from analog terrestrial transmissions to digital standards and satellite distribution via operators like Eutelsat and Nilesat. Broadcast formats include HD feeds carried on platforms used by providers such as Canal+ Afrique and IPTV services available through telecoms like Maroc Telecom and Wana (Inwi) partners. The channel employs studios and transmission facilities in Casablanca and backup centers that follow regulatory frameworks set by the Agence Nationale de Réglementation des Télécommunications. Content delivery integrates playout systems supplied by vendors that have worked with broadcasters such as M7 Group in the regional market.
2M's ownership has involved state participation and private stakeholders including holdings associated with Société Nationale de Radiodiffusion et de Télévision and formerly influential groups like ONA Group. Governance structures interact with Moroccan institutions such as the Ministry of Communication and regulatory oversight from bodies including the Conseil Supérieur de la Communication Audiovisuelle. Executive leadership has seen directors with ties to public broadcasting circles and media executives who engaged with international networks like TF1 Group and Lagardère. The channel's corporate configuration reflects Morocco's media landscape and policy debates involving parliamentarians from Majlis al-Nuwaab and other political actors.
Category:Television channels in Morocco