TradeDoubler

TradeDoubler
Name	TradeDoubler
Foundation	1999
Location	Stockholm, Sweden
Industry	Affiliate marketing, Performance marketing
Key people	Matthias Stadelmeyer (CEO)
Website	https://www.tradedoubler.com

TradeDoubler. Founded in 1999 in Stockholm, it is a pioneering European performance marketing network that connects advertisers with publishers to drive sales, leads, and customer acquisition. The company operates on a global scale, leveraging sophisticated technology to manage and optimize digital marketing campaigns. Its core business revolves around the affiliate marketing model, facilitating partnerships between brands and a vast network of online partners.

History

The company was established during the early internet boom, a period that also saw the rise of other digital marketing firms like DoubleClick. It quickly became a dominant force in the Nordic countries before expanding across Europe. A significant early milestone was its initial public offering on the NASDAQ OMX Stockholm exchange. Throughout the 2000s, it experienced rapid growth, both organically and through strategic acquisitions, navigating the dot-com bubble and subsequent shifts in the digital advertising landscape. Leadership has included notable figures from the European technology sector, guiding its evolution from a regional affiliate network to an international performance marketing platform.

Business model

TradeDoubler operates a two-sided platform, acting as an intermediary between advertisers seeking measurable results and publishers looking to monetize their web traffic. Advertisers, which include major e-commerce brands and Fortune 500 companies, pay on a cost-per-action basis, such as for a sale or a completed form. Publishers, ranging from large content websites and coupon code platforms to individual bloggers, earn commissions for driving these validated actions. The company generates revenue by taking a percentage of the commission paid to the publisher, aligning its success directly with the performance of the campaigns it manages for clients like Vodafone and L'Oréal.

Acquisitions and mergers

The company's expansion has been heavily driven by a series of acquisitions. Key purchases have included the French network TradeTracker and the Spanish firm Ciaoport, which strengthened its footprint in Southern Europe. It also acquired the Dutch company AffiliateFuture to enhance its presence in the Benelux region. In a major consolidation move within the industry, it was itself acquired in 2017 by the French advertising conglomerate Vivendi, specifically through its subsidiary Havas. This merger integrated its performance marketing expertise into a larger global media agency network.

Geographic presence

While founded in Sweden, TradeDoubler's operations span numerous international markets. It maintains a stronghold across Western Europe, with significant offices in the United Kingdom, Germany, France, and Italy. Beyond Europe, it has extended its network into emerging markets, establishing a presence in regions like Southeast Asia and Latin America. This global footprint allows it to serve multinational advertisers with localized campaign management, navigating diverse consumer markets and regulatory environments such as the General Data Protection Regulation.

Technology and platform

The company's proprietary technology platform is central to its service offering. This software as a service system provides tools for tracking, reporting, and optimizing marketing campaigns in real-time. Key features include advanced fraud detection algorithms to ensure traffic quality, deep analytics for measuring return on investment, and automated optimization tools. The platform integrates with major e-commerce platforms like Shopify and Magento, and supports various payment gateways. Its technology infrastructure is designed to handle high volumes of data transactions, ensuring reliable tracking across devices and channels for clients such as Microsoft.

Industry recognition and awards

Over its history, TradeDoubler has received numerous accolades from industry bodies and publications. It has been consistently ranked highly in annual reports from research firms like Forrester Research and JupiterResearch. The company and its executives have been honored at ceremonies including the Performance Marketing Awards in London and the Affiliate Summit in various global locations. These awards often recognize excellence in categories such as "Best Affiliate Network" and "Innovation in Technology," cementing its reputation among peers within the Interactive Advertising Bureau ecosystem.

Category:Affiliate marketing Category:Companies based in Stockholm Category:Digital marketing companies