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Tradair

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Tradair
NameTradair
IndustryFinancial technology
Founded2010
FoundersAyal Jedeikin, Liora Shechter
HeadquartersLondon, United Kingdom
Key peopleAyal Jedeikin (CEO)
ProductsLiquidity management, trading technology
Websitehttps://www.tradair.com

Tradair. Tradair is a financial technology company specializing in liquidity management and trading technology solutions for the foreign exchange market and contracts for difference markets. Founded in 2010, the company provides a suite of software as a service tools designed to connect brokers, hedge funds, and other financial institutions with global liquidity providers. Its platform is utilized by firms in major financial centers including London, New York City, and Singapore.

History

Tradair was established in 2010 by Ayal Jedeikin and Liora Shechter, with its initial operations based in Tel Aviv. The company's early focus was on developing low-latency connectivity solutions for the foreign exchange market, aiming to improve execution for brokers. In 2014, the company relocated its headquarters to London to be closer to the European Union's major financial hub. A significant milestone was reached in 2016 when Tradair secured a strategic investment from Euclid Opportunities, a fund managed by BNP Paribas, which accelerated its expansion. Throughout the late 2010s, the firm expanded its client base across Asia and the Americas, opening offices to support growth. The company has continued to evolve its technology stack in response to regulatory changes like the Markets in Financial Instruments Directive and the increasing demand for cloud computing solutions in finance.

Products and Services

The company's core offering is its software as a service trading platform, which provides clients with tools for order management, risk management, and price aggregation. A key product is its liquidity management system, which aggregates prices from multiple liquidity providers such as Citibank, Goldman Sachs, and XTX Markets. The platform also features advanced application programming interface connectivity, enabling integration with popular trading platforms like MetaTrader 4 and proprietary systems. Additional services include real-time analytics dashboards, compliance reporting tools, and white label solutions for brokers seeking to launch their own branded trading environments. These products are designed to serve a diverse clientele including retail brokers, institutional investors, and hedge funds operating in volatile markets.

Technology and Infrastructure

Tradair's technology is built on a microservices architecture, deployed primarily on Amazon Web Services to ensure high availability and scalability. The platform emphasizes low-latency execution, leveraging technologies like the Financial Information eXchange protocol and WebSocket for real-time data streaming. Its infrastructure is designed with fault tolerance and disaster recovery in mind, utilizing data centers in key locations such as LD4 in London and NY4 in New Jersey. The company invests significantly in cybersecurity measures, including encryption and distributed denial-of-service attack mitigation, to protect client data and transaction integrity. This technological foundation supports the processing of high volumes of tick data and order flow across global markets.

Business Model and Partnerships

The company operates on a subscription business model, charging clients based on platform access, trading volume, and the level of supported liquidity providers. It has established key strategic partnerships with major financial institutions and technology vendors to extend its market reach. Notable collaborations include integrations with PrimeXM for bridge technology and partnerships with Brokeree Solutions for specialized MetaTrader 4 plugins. The investment from Euclid Opportunities also fostered a closer working relationship with BNP Paribas for liquidity services. These alliances help Tradair embed its technology within the broader electronic trading ecosystem, serving clients from Cyprus to Hong Kong.

Regulatory and Compliance

As a provider to regulated financial entities, Tradair must adhere to a complex global regulatory landscape. Its platform incorporates features to help clients comply with regulations such as the Markets in Financial Instruments Directive in the European Union and the Dodd–Frank Act in the United States. This includes tools for best execution reporting, transaction reporting, and leverage limitations for retail clients. The company itself is authorized and regulated by the Financial Conduct Authority in the United Kingdom. It also maintains compliance with data protection standards including the General Data Protection Regulation and engages with regulators in jurisdictions like the Cyprus Securities and Exchange Commission and the Monetary Authority of Singapore.

Category:Financial technology companies Category:Companies based in London Category:Electronic trading platforms