Simrad

Simrad. Simrad is a global leader in the design and manufacture of advanced marine electronics, renowned for its echosounders, radar systems, and integrated bridge solutions. Founded in Norway, the company has been instrumental in the development of commercial fishing technology and professional navigation equipment for over seven decades. As a key subsidiary of Kongsberg Gruppen, Simrad's products are utilized across commercial shipping, naval, and recreational boating sectors worldwide, leveraging cutting-edge sonar and satellite communication technologies.

History

The company was established in 1947 by inventor Willy Simonsen in Oslo, initially focusing on innovative radio direction finder equipment. A major breakthrough came in the 1950s with the development of the first commercial fish finder using echosounder technology, revolutionizing the Norwegian fishing fleet and international fisheries. Throughout the 1960s and 1970s, Simrad expanded its portfolio to include marine radar and autopilot systems, solidifying its reputation within the merchant marine. The company became part of the Norwegian industrial conglomerate Kongsberg Gruppen in 1997, integrating its operations with other maritime technology units like Kongsberg Maritime and Kongsberg Defence & Aerospace.

Products and technology

Simrad's core product lines encompass sophisticated navigation systems, including the GPS-based Simrad NSS and Simrad NSO multifunction displays. The company is a pioneer in CHIRP sonar technology and broadband radar, offering systems like the Simrad Halo radar series for superior target detection. Its autopilot systems, such as the Simrad AP70, are industry standards for vessel steering control, while its comprehensive echosounder and fish finder solutions, including the Simrad ES series, are critical for hydrographic survey and pelagic fishing. Recent innovations integrate Artificial Intelligence for data processing and utilize LCD and LED screens for enhanced user interfaces.

Business operations

Simrad operates as a major division within Kongsberg Maritime, with its global headquarters and primary research facilities located in Kongsberg, Norway. The company maintains a significant manufacturing presence and employs advanced logistics networks to supply a worldwide distribution channel. Its operations are closely aligned with the maritime technology ecosystems of Kongsberg Gruppen, sharing resources with Kongsberg Defence & Aerospace for naval applications. Key operational hubs and service centers support customers across North America, Europe, and Asia-Pacific, ensuring technical support for complex installations on offshore supply vessels and research vessels.

Acquisitions and partnerships

Strategic growth has been achieved through key acquisitions, including the purchase of American marine electronics firm Si-Tex in 2006, which expanded Simrad's reach in the United States recreational market. The company has also integrated technology from Navico, a competitor later acquired by Kongsberg Gruppen, consolidating brands like Lowrance and B&G under the corporate umbrella. Important partnerships include collaborations with NASA on early satellite navigation experiments and ongoing joint development projects with major shipyards such as Fincantieri and Daewoo Shipbuilding & Marine Engineering for integrated bridge systems on cruise ships and liquefied natural gas carriers.

Applications and markets

Simrad equipment is vital for a diverse range of maritime applications, from guiding massive container ships through busy straits like the Strait of Malacca to enabling precise seabed mapping for the oil and gas industry. Its systems are installed on vessels operated by global fleets including Maersk and Royal Caribbean International, as well as on coast guard cutters and submarines for navies worldwide. In the scientific research sector, institutions like the National Oceanic and Atmospheric Administration utilize Simrad sonars for oceanographic studies. The brand also holds a strong position in the competitive yacht racing circuit, providing instrumentation for teams in the Volvo Ocean Race.

Category:Kongsberg Gruppen Category:Marine electronics manufacturers Category:Companies based in Viken Category:Manufacturing companies established in 1947