Memorial Union

Memorial Union. Often called the "Living room of campus," it is a central student union and social hub at the University of Wisconsin–Madison. Dedicated to University of Wisconsin–Madison alumni who served in World War I, the building has evolved into a iconic gathering place renowned for its Lake Mendota terrace. It serves as a vital center for student activities, cultural events, and university traditions.

History

The concept for a student union was championed by early 20th-century University of Wisconsin–Madison leaders like President Edward A. Birge. Fundraising was spearheaded by the Class of 1908 and the Wisconsin Alumni Association, with significant support from the Wisconsin Legislature. Designed by university architect Arthur Peabody, construction began in 1925 and the building was formally dedicated on October 5, 1928. Its name honors the 121 University of Wisconsin–Madison students and alumni who lost their lives in World War I, with their names inscribed in the Memorial Hall. Major expansions occurred in 1938, 1955, and most recently with the 2015-2017 Renovation led by HOK and Strang Inc., which modernized facilities while preserving historic spaces.

Architecture and facilities

The original structure is a prime example of Collegiate Gothic architecture, featuring limestone exteriors, leaded glass windows, and intricate woodcarving. The interior houses the famed Rathskeller, a Germanic-style pub with murals by Eugene Hausler, and the more formal Der Rathskeller. The Great Hall features a massive fireplace and oak beams, while the Play Circle is a historic theater venue. The Terrace, with its iconic sunburst chairs overlooking Lake Mendota, is the building's most recognizable feature. Modern additions include the Alumni Park, Hoofer clubs facilities, multiple dining venues, study spaces, and the UW Art Department's Gallery 1308.

Student life and events

The union is the epicenter of student activity, housing over 30 Registered Student Organizations including the Wisconsin Union Directorate which programs thousands of annual events. It hosts major concerts, the Wisconsin Film Festival, and lectures by figures like Frank Lloyd Wright and Maya Angelou. The Terrace features daily live music from local and national acts throughout the summer. Traditional events include the Winter Carnival, Mifflin Street Block Party gatherings, and the weekly Union Theater film series. The Hoofer clubs—encompassing sailing, mountaineering, and riding—are based here and offer extensive recreational programs on Lake Mendota.

Governance and funding

The union is uniquely owned and operated by the student-run Associated Students of Madison, a model established at its founding. Oversight is provided by the Wisconsin Union Council, which includes student, faculty, and alumni representatives. Major funding derives from student segregated fees, approved via ASM Student Council referenda, alongside revenue from housing, food service, and venue rentals. The Wisconsin Union Foundation manages a substantial endowment and conducts capital campaigns, such as the one for the recent renovation. Operational partnerships exist with University Housing and Aramark for specific services.

Notable features and landmarks

Beyond the Terrace and Rathskeller, the building contains the Memorial Hall with its inscribed gold names and Italian marble walls. The Staircase of Nations features terrazzo seals from world universities. Artwork includes the controversial "The History of Labor" mural by John Steuart Curry and the "The Social History of Wisconsin" mural by Aaron Bohrod. Exterior landmarks include the Alumni Park sculptures, the Tripp Fountain, and the Porter Boathouse for the rowing team. The Union Theater is a celebrated venue that has hosted performances by Ella Fitzgerald, Bob Dylan, and the Moscow Philharmonic Orchestra.