Jaguar Land Rover

Jaguar Land Rover
Name	Jaguar Land Rover
Foundation	01 January 2008
Location	Coventry, United Kingdom
Key people	Adrian Mardell (CEO), Gérard Pelisson (Chairman)
Industry	Automotive industry
Products	Luxury vehicles, Sport utility vehicles
Owner	Tata Motors
Num employees	~40,000
Homepage	https://www.jaguarlandrover.com/

Jaguar Land Rover is a British multinational automotive company headquartered in Coventry, England. It designs, develops, manufactures, and sells vehicles under the Jaguar and Land Rover marques. The company is a wholly owned subsidiary of the Indian Tata Motors and is a key part of the United Kingdom's manufacturing sector, operating major production facilities in Halewood and Solihull.

History

The company was formed in 2008 from the sale of Jaguar Cars and Land Rover by the American Ford Motor Company to Tata Motors. The origins of its constituent brands are storied, with Jaguar Cars founded by Sir William Lyons in 1935 and Land Rover launching its iconic Series I vehicle in 1948 under the Rover Company. Under Ford's ownership in the late 1990s and 2000s, the brands were managed together as the Premier Automotive Group. Following the global financial crisis of 2008, Tata Motors acquired the businesses, merging them into a single corporate entity. Significant subsequent investments included the opening of the Engine Manufacturing Centre near Wolverhampton in 2014 and the establishment of a major joint venture manufacturing plant in Changshu, China, with Chery Automobile.

Products

The company's portfolio is divided into two distinct brands. The Jaguar marque produces luxury saloons, sports cars, and crossovers, including the XE and XF saloons, the F-Pace SUV, and the all-electric I-Pace. The Land Rover brand is focused on premium sport utility vehicles, ranging from the compact Range Rover Evoque to the flagship Range Rover and the rugged Defender. Historically, the company also produced vehicles under the Daimler and Rover brands. Production takes place primarily at plants in the West Midlands, including Solihull and the Castle Bromwich plant.

Operations

Global manufacturing is centered in the United Kingdom, with key assembly plants in Halewood (Merseyside), Solihull, and Castle Bromwich. Internationally, it operates vehicle and knock-down kit assembly plants through joint ventures in China, India, Brazil, Slovakia, and Austria. The company's global headquarters and main engineering centre are located at the Whitley facility in Coventry. It maintains major research and development hubs at Gaydon in Warwickshire and the National Automotive Innovation Centre at the University of Warwick. The company's vehicles are sold through a worldwide network of retailers.

Corporate affairs

The company is a wholly owned subsidiary of Tata Motors, which is itself part of the Tata Group conglomerate. Its chief executive officer is Adrian Mardell, and the chairman of its board is Gérard Pelisson. It has undergone several major corporate strategy shifts, including the Project Charge cost-reduction plan launched in 2018. The company's financial performance has been significantly impacted by global market conditions, including Brexit-related uncertainties and the COVID-19 pandemic, which affected supply chains and production. It has received strategic support and investment from its parent company, Tata Motors.

Technology and innovation

The company is a significant investor in electrification, launching its first all-electric vehicle, the I-Pace, in 2018. It is developing its Electrified Modular Architecture (EMA) platform for future electric vehicles. The company has also pioneered advanced all-terrain technologies, such as the Terrain Response system, and luxury features including the InControl infotainment system. It collaborates extensively on research with academic institutions like the University of Warwick and is involved in autonomous vehicle development projects. The company's Engine Manufacturing Centre produces a range of Ingenium petrol and diesel engines.

Environmental record

The company has committed to ambitious sustainability goals, targeting carbon neutrality across its supply chain, products, and operations by 2039, as part of its Reimagine strategy. This includes a transition to an all-electric portfolio for the Jaguar brand by 2025. The company has faced scrutiny and fines from regulatory bodies, including the European Union, for missing early CO2 emissions targets. It actively participates in initiatives to promote circular economy principles, such as recycling aluminium from end-of-life vehicles into new models at its Solihull plant, in partnership with Novelis.

Category:Automotive companies of the United Kingdom Category:Companies based in Coventry Category:Vehicle manufacturing companies established in 2008