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HuffPost

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HuffPost
NameHuffPost
TypeNews aggregation and blogging
Foundation09 May 2005
FoundersArianna Huffington, Kenneth Lerer, Jonah Peretti, Andrew Breitbart
HeadquartersNew York City, New York, U.S.
Area servedWorldwide
IndustryMass media
ProductsNews, opinion
OwnerBuzzFeed (2011–2024), Verizon Communications (2015–2019), AOL (2011–2015)
Websitehuffpost.com

HuffPost. Originally launched as The Huffington Post, it is an American news aggregator and blogging platform founded in 2005. The site offers a blend of original reporting, aggregated news from other sources, and a wide array of columnists and contributing editors. It has played a significant role in the evolution of digital media and has been recognized with awards including the Pulitzer Prize.

History

The platform was co-founded on May 9, 2005, by Arianna Huffington, Kenneth Lerer, Jonah Peretti, and Andrew Breitbart, with initial funding from SoftBank Capital. It began as a liberal-leaning political blog and quickly expanded its scope. In 2011, in a landmark deal for digital media, it was acquired by AOL for $315 million, with Huffington becoming president and editor-in-chief of the newly formed The Huffington Post Media Group. Following the merger of AOL and Yahoo! into Oath Inc. under parent company Verizon Communications, the site was rebranded simply as HuffPost in 2017. In a significant shift, BuzzFeed acquired HuffPost from Verizon Media in 2020, though the integration proved challenging and BuzzFeed later sold the property to 360info in 2024.

Content and sections

HuffPost's content is organized into numerous verticals covering politics, entertainment, style, wellness, and personal finance. Its signature format blends original reporting from its newsroom with aggregated stories and a vast network of bloggers, which has included notable figures like Barack Obama and Hillary Clinton. The site features prominent sections such as HuffPost Politics, HuffPost Personal, and HuffPost Highline, the latter dedicated to long-form journalism. It also maintains a strong international presence with editions in countries including the United Kingdom, Canada, France, and Japan, often through partnerships with local media like Le Monde and The Asahi Shimbun.

Business model and ownership

Initially reliant on display advertising and native advertising, HuffPost's business model has evolved through various corporate ownership structures. Its acquisition by AOL was aimed at creating a large-scale digital media network. Under Verizon Communications, it was part of the Oath Inc. portfolio before being folded into Verizon Media Group. The 2020 acquisition by BuzzFeed was intended to create a stronger digital news entity, but financial struggles led to layoffs and a eventual sale. The platform has experimented with subscription models and membership programs in certain markets to diversify revenue beyond advertising.

Impact and reception

HuffPost is widely credited with pioneering the blog-based news model and legitimizing aggregator journalism as a major force in the media landscape. It won its first Pulitzer Prize in 2012 for national reporting by military correspondent David Wood on the challenges faced by wounded veterans. The site has influenced political discourse, particularly during United States presidential election cycles, and its comment section was once a notable hub for public debate. It has received criticism from both the political left and political right regarding its editorial slant and content quality, but remains a highly trafficked source for digital news.

Controversies

The platform has faced several controversies, including frequent accusations of liberal bias from conservative media outlets like Fox News and The Daily Caller. It has been involved in high-profile legal disputes, such as a defamation lawsuit filed by Republican political consultant Peter Schweizer. Internal labor issues have also drawn scrutiny, including a 2017 walkout by the HuffPost Union over contract negotiations and criticism of its reliance on unpaid contributors in its early years. Further controversy arose from its handling of stories related to figures like Donald Trump and Julian Assange, leading to debates about editorial standards and cancel culture.

Category:American news websites Category:Blogs Category:Companies based in Manhattan Category:Digital media