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Geely

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Geely
NameGeely
Foundation0 1986
FounderLi Shufu
LocationHangzhou, Zhejiang, China
IndustryAutomotive industry
ProductsAutomobiles, Electric vehicles, Powertrain components
SubsidiariesVolvo Cars, Lynk & Co, Polestar, Proton Holdings, Lotus Cars, London Electric Vehicle Company
Websitehttps://www.geely.com

Geely is a prominent multinational automotive manufacturer headquartered in Hangzhou, China. Founded in 1986 by entrepreneur Li Shufu, the company has grown from a refrigerator parts maker into one of China's largest privately-owned automobile groups. Its strategic acquisitions, including Volvo Cars in 2010, and a strong focus on new energy vehicle development have positioned it as a significant global player in the automotive industry.

History

The company's origins trace back to 1986 when Li Shufu founded it in Taizhou, Zhejiang, initially producing parts for refrigerators before moving into motorcycle manufacturing in the 1990s. It entered the automotive industry in 1997 with the establishment of its first car factory and launched its first passenger vehicle, the Haoqing, in 1998. A major milestone was reached in 2005 with a successful listing on the Hong Kong Stock Exchange, providing capital for expansion. The transformative event in its corporate history was the 2010 acquisition of Sweden's Volvo Cars from Ford Motor Company, a deal that provided immense technological and brand prestige. Subsequent years saw further international investments, including becoming the largest shareholder in Germany's Daimler AG in 2018 and taking control of United Kingdom's Lotus Cars.

Products and brands

The company's portfolio encompasses a wide range of brands targeting different market segments. Its core Geely Auto brand offers sedans and SUVs like the Boyue and Emgrand series for the mass market. The Lynk & Co brand, co-developed with Volvo Cars, focuses on connectivity and a subscription-based model for younger, urban consumers. Its premium electric vehicle strategy is executed through Polestar and the all-new Zeekr brand. Internationally, it oversees the operations of Sweden's Volvo Cars, Malaysia's Proton Holdings, and the iconic sports car maker Lotus Cars. The group also includes commercial vehicle makers like the London Electric Vehicle Company, known for its electric taxicabs.

Global operations

With a presence in over 40 countries, the group operates numerous manufacturing and research facilities worldwide. Key production hubs are located across China, including in Zhejiang, Sichuan, and Hunan provinces. In Europe, major facilities include Volvo Cars plants in Gothenburg and Ghent, and the Lotus Cars headquarters in Hethel, Norfolk. It has assembly plants for Proton Holdings in Malaysia and Tan Chong facilities in Vietnam. The company's United Kingdom footprint includes the London Electric Vehicle Company factory in Coventry and the Lotus Cars advanced technology centre in Warwickshire. Significant research and development centres are situated in Gothenburg (CEVT), Barcelona, and Frankfurt.

Technology and innovation

The group is a major investor in new energy vehicle platforms and electric vehicle architecture, heavily leveraging technology from its acquisition of Volvo Cars. It developed the modular Compact Modular Architecture (CMA) platform, co-created with Volvo Cars, which underpins models for Lynk & Co and some Geely Auto vehicles. Its dedicated Sustainable Experience Architecture (SEA) is a scalable platform for a wide range of electric vehicles across its brands, including Zeekr and Smart. The company is also active in autonomous vehicle research through its subsidiary ECARX, and in flying car technology via its investment in Terrafugia. It has formed strategic technology partnerships with major companies like Baidu, Foxconn, and Renault.

Corporate affairs

The company is ultimately controlled by its founder, Li Shufu, through the parent company Zhejiang Geely Holding Group. Its corporate governance and financial strategy have been shaped by high-profile deals advised by major investment banks like Goldman Sachs and Morgan Stanley. The group places a public emphasis on corporate social responsibility, aligning with the Chinese government's policies on industrial upgrading and carbon neutrality. It has faced scrutiny from international regulators, including the German Federal Financial Supervisory Authority (BaFin), regarding its stake in Daimler AG. The company's growth is closely tied to broader economic and trade policies between China and the European Union.

Category:Automotive companies of China Category:Companies listed on the Hong Kong Stock Exchange Category:Manufacturing companies established in 1986