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CBS Sports

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CBS Sports
NameCBS Sports
Founded0 1956
HeadquartersNew York City, New York, U.S.
ParentCBS

CBS Sports is the sports broadcasting division of the CBS television network in the United States. It is one of the most prominent and historically significant sports media entities in the country, known for its extensive coverage of major professional and collegiate athletics. The division produces a wide array of live game broadcasts, studio shows, and digital content, and it operates a dedicated cable channel. Its programming portfolio includes some of the most prestigious events in American sports, such as The Masters and the NFL's AFC package.

History

The division's origins trace back to the network's early television experiments, with its first major sports broadcast being the 1956 Kentucky Derby. A pivotal moment came in the 1960s with the launch of professional football broadcasts, which established the network as a major player. The iconic NFL Today pre-game show debuted in the 1970s, revolutionizing sports studio programming. Throughout the 1980s and 1990s, the division secured rights to major events like the NCAA basketball tournament and MLB coverage, though it famously lost NFL rights to Fox in 1993. The new millennium saw its return to NFL broadcasting with the AFC package and a significant expansion into cable and digital platforms.

Programming

Its live event schedule is headlined by the NFL on Sunday afternoons, featuring AFC matchups and the annual AFC Championship Game. The division is the longtime broadcast home of The Masters Tournament from Augusta National Golf Club. It also holds extensive rights to NCAA athletics, including the Men's Basketball Tournament and regular-season college football games, primarily from the SEC. Other key properties include PGA Tour events, NWSL matches, and UEFA Champions League soccer. Studio programming features the flagship show The NFL Today and the college football program College Football Today.

Personalities

The division has been defined by legendary broadcasters, including the iconic play-by-play voice of Pat Summerall and his longtime partner, analyst John Madden. Current lead voices include Jim Nantz, who anchors coverage of The Masters, the NCAA tournament, and NFL games. Top analysts feature Tony Romo on the NFL and Bill Raftery on college basketball. Studio hosts like James Brown and Greg Gumbel have been central figures, while reporters such as Tracy Wolfson and Evan Washburn provide sideline coverage. Notable contributors also include analysts Phil Simms, Charles Barkley, and Tracy Wolfson.

CBS Sports Network

Launched in 2002 as the National College Sports Network, it was later acquired and rebranded. The channel serves as a complementary cable platform, offering extensive live events and studio analysis. Its programming heavily emphasizes NCAA sports, including football and basketball games from conferences like the Mountain West and Atlantic 10. It also carries coverage of professional bull riding through the PBR, NLL lacrosse, and USFL football. Original studio shows such as That Other Pregame Show and We Need to Talk provide supplemental analysis and discussion.

Digital properties

Its primary digital hub is CBSSports.com, a major website offering news, scores, and fantasy sports management. The division is a leader in the fantasy sports industry, operating the popular CBS Sports Fantasy platform for football, baseball, and basketball. Live streaming of its television broadcasts is delivered through the Paramount+ service and via the CBS Sports app on mobile and connected TV devices. Additional digital content includes extensive video highlights, podcasts like the Pick Six NFL podcast, and dedicated coverage through social media channels on Twitter, Facebook, and Instagram.

Sports broadcasting rights

The division holds a prestigious portfolio of long-term media rights agreements. Its most prominent contract is with the NFL for the broadcast of AFC games through the 2033 season. It shares rights to the NCAA men's basketball tournament with Warner Bros. Discovery Sports under a deal extending to 2032. Other major agreements include its exclusive television contract for The Masters with Augusta National Golf Club, a multi-year deal with the SEC for college football, and rights to PGA Tour events, including the PGA Championship. It also holds rights to UEFA club competitions and NWSL matches.

Category:American sports television networks Category:CBS Category:Sports media in the United States