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CBC Gem

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Parent: Canadian Broadcasting Corporation Hop 4
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CBC Gem
NameCBC Gem
DeveloperCanadian Broadcasting Corporation
Released17 December 2018
Operating systemiOS, Android, Apple TV, Android TV, Roku, Amazon Fire TV, Samsung Smart TV, LG Smart TV
GenreVideo on demand, live streaming
LanguageEnglish, French
Websitegem.cbc.ca
Current statusActive

CBC Gem. It is a video on demand and live streaming service operated by the Canadian Broadcasting Corporation. Launched in late 2018, the platform provides access to a vast library of CBC Television programming, exclusive original series, and live broadcasts of the national public broadcaster's television networks. The service is a cornerstone of the CBC's digital strategy, aiming to reach audiences across multiple devices and platforms with both free, ad-supported and premium subscription tiers.

Overview

The service was developed as a successor to the CBC's earlier digital offerings, consolidating its streaming presence under a single brand. It functions as the primary digital outlet for content from CBC News, CBC Sports, and the corporation's entertainment divisions. A key strategic partnership with BBC Studios has brought a significant selection of British television series to the platform. The service's operations are governed by the Broadcasting Act and it is a major component of the CBC's mandate under the Department of Canadian Heritage.

Content and programming

The platform hosts a comprehensive library of current and classic CBC Television series such as Murdoch Mysteries, Schitt's Creek, and Heartland. It produces a growing slate of exclusive original series, including Sort Of, The Porter, and TallBoyz. The service offers extensive live streaming of CBC News Network, CBC Television feeds, and major events covered by CBC Sports, including the Olympic Games and IIHF World Junior Championship. Through its BBC Studios deal, it features popular titles like Doctor Who and Killing Eve.

Availability and platforms

The application is widely available across North America, with content accessibility varying between Canada and international regions. It can be accessed via web browsers and dedicated apps on mobile platforms like iOS and Android. The service is also supported on major connected TV platforms, including Apple TV, Android TV, Roku, Amazon Fire TV, and smart TVs from manufacturers like Samsung and LG. This multi-platform approach ensures broad compatibility with devices from Google, Apple, and Microsoft.

Business model and tiers

The service operates on a freemium model, offering a free, ad-supported tier with a rotating selection of content and standard-definition streaming. A premium subscription tier, called CBC Gem Premium, provides an ad-free experience, access to the full content library, exclusive original series, and high-definition streaming. The premium tier also includes additional content from partners like BBC Studios and HBO. Subscription revenue and advertising sales, managed in part through partnerships with Google Ad Manager, supplement the public funding received from the Government of Canada.

History and development

The platform was officially launched on December 17, 2018, replacing the previous CBC TV app and the CBC.ca streaming portal. Its development was a direct response to shifting viewer habits and the rise of competitors like Netflix and Amazon Prime Video. A significant expansion occurred with the introduction of the premium subscription tier. Subsequent updates have focused on expanding the original programming slate, securing key international content deals, and enhancing the technical infrastructure for live events like the 2019 FIFA Women's World Cup.

Reception and impact

Upon launch, the service received positive reviews from publications like The Globe and Mail and Maclean's for its user interface and content selection. It has been nominated for and won several Canadian Screen Awards for its original digital productions. The platform is recognized for increasing the accessibility of Canadian content and providing a significant domestic alternative in the streaming media market dominated by American television. Its role in broadcasting events like the COVID-19 pandemic press conferences from the Public Health Agency of Canada underscored its public service value.

Category:2018 establishments in Canada Category:Canadian Broadcasting Corporation Category:Video on demand services