Ben & Jerry's

Ben & Jerry's is an American company known for its premium ice cream, frozen yogurt, and sorbet. Founded in 1978 by childhood friends Ben Cohen and Jerry Greenfield, the company has become globally recognized for its innovative flavors and commitment to social responsibility. Its operations are headquartered in South Burlington, Vermont, and it operates as a wholly-owned subsidiary of the multinational Unilever.

History

The company originated from a $5 correspondence course in ice cream making taken by founders Ben Cohen and Jerry Greenfield. They opened their first scoop shop in a renovated gas station in Burlington, Vermont, in 1978. Rapid growth followed, fueled by unique chunk-filled flavors and a quirky brand personality, leading to national distribution throughout the United States. In 2000, the company was acquired by the Anglo-Dutch conglomerate Unilever, though it maintains a degree of operational autonomy through an independent board.

Products

The product line is famous for its creative and often whimsically named flavors, such as Chunky Monkey, Phish Food, and Cherry Garcia. These typically feature generous mix-ins like chocolate chips, cookie dough, brownie pieces, and swirls of caramel or fudge. Beyond its core ice cream pints, the company produces novelties like ice cream sandwiches and frozen yogurt, and has expanded into non-dairy offerings using bases like almond milk and sunflower butter.

Social activism

The company integrates progressive values into its business model, a practice often termed "linked prosperity." Its foundation supports numerous grassroots organizations focused on issues like climate justice, racial equity, and LGBTQ+ rights. It frequently uses its packaging and media presence for advocacy, championing causes such as marriage equality and opposing the use of rBGH in dairy. This activism has sometimes led to political controversy, including public disagreements with its parent company, Unilever.

Business operations

While owned by Unilever, the company operates with a unique three-part mission statement focusing on product quality, economic reward for stakeholders, and societal improvement. Key manufacturing facilities are located in Waterbury, Vermont, and St. Albans, Vermont. It sources ingredients through various social initiatives, such as the Fairtrade program for commodities like vanilla and cocoa, and partners with family farms for its dairy supply.

Cultural impact

The brand has achieved significant pop culture status, with its flavors frequently referenced in television shows like The Simpsons and Saturday Night Live. Its annual "Free Cone Day" is a widely recognized promotional event. The company's distinctive graffiti-style logo and commitment to corporate social responsibility have made it a case study in business school curricula and a benchmark for ethical consumerism.