Another Planet Entertainment

Another Planet Entertainment is a prominent independent concert promoter and event production company based in the San Francisco Bay Area. Founded in 2003 by industry veterans Gregg Perloff and Sherry Wasserman, the company has grown into a major force in the West Coast live entertainment scene. It is renowned for producing large-scale festivals, managing historic venues, and promoting concerts featuring a diverse array of artists across rock, indie rock, electronic, and other genres.

History

The company was established in 2003 by Gregg Perloff, former CEO of Bill Graham Presents, and Sherry Wasserman, a longtime executive with that storied San Francisco promoter. Their founding leveraged deep connections within the music industry and a vision to fill a void in Northern California's live event landscape following the dissolution of Bill Graham Presents. Early successes included securing the booking contract for the Greek Theatre in Berkeley and promoting shows at the Fox Theater in Oakland. A significant expansion occurred in 2012 when the company entered into a strategic partnership with the global entertainment giant Live Nation, which acquired a majority stake, though it continues to operate autonomously.

Notable events and venues

The company produces and promotes some of the most iconic events in California, most notably the Outside Lands Music and Arts Festival in Golden Gate Park, which it co-produces with Superfly Presents and Starr Hill Presents. Other major festivals under its direction include the Life Is Beautiful Festival in Las Vegas and the Treasure Island Music Festival in the San Francisco Bay. It holds exclusive booking and management agreements for several landmark venues, such as the Greek Theatre, the Fox Theater, the Bill Graham Civic Auditorium in San Francisco, and the Lake Tahoe Outdoor Arena at Harveys. The company's event portfolio also encompasses large-scale concerts at Oracle Park and the Shoreline Amphitheatre.

Business operations

Its business model integrates multiple revenue streams from concert promotion, venue management, festival production, and sponsorship activation. The strategic alliance with Live Nation provides access to broader artist routing and ticketing through Ticketmaster, while maintaining independent creative control over its curated events. Key executives, including CEO Gregg Perloff and President Stacy Horne, oversee operations that span talent buying, marketing, production, and partnerships. The company is also involved in venue revitalization projects, such as the restoration and operation of the Fox Theater, contributing to urban economic development in the East Bay.

Impact on live music industry

The company has significantly shaped the cultural and economic landscape of Northern California, consistently drawing top-tier talent like Radiohead, Lorde, Kendrick Lamar, and The Strokes to its stages. Its stewardship of the Outside Lands Music and Arts Festival has established it as a premier destination event, renowned for its integration of music, gourmet food, and Napa Valley wines. By operating as a powerful independent entity within the larger Live Nation and AEG Presents ecosystem, it has demonstrated a sustainable model for regional promotion. Its commitment to community engagement and historic venue preservation has made it an influential institution in the San Francisco Bay Area's arts scene.