Aaron Bleyaert

Aaron Bleyaert is an American television producer, writer, and on-air personality best known for his long-running work with Jimmy Fallon. He served as a producer and the head of social media for both Late Night with Jimmy Fallon and The Tonight Show Starring Jimmy Fallon, where he became a recurring comedic character. Bleyaert is recognized for his innovative integration of social media and digital content into the fabric of a major network television show, helping to pioneer new forms of audience interaction.

Early life and education

Aaron Bleyaert was born on October 24, 1983, in Dallas, Texas. He developed an early interest in film production and comedy, which he pursued during his formative years. For his higher education, Bleyaert attended the University of North Texas, where he studied Radio, Television and Film. During his time at university, he was actively involved in student media projects and began cultivating the skills in content creation and digital strategy that would later define his professional career.

Career

Bleyaert's career breakthrough came when he joined the staff of Late Night with Jimmy Fallon on NBC shortly after its 2009 debut. Hired initially for his expertise in online communities and new media, he quickly became the show's social media producer. In this role, Bleyaert was instrumental in developing the show's vibrant presence on platforms like Twitter and Tumblr, fostering a unique, interactive relationship with its audience. His behind-the-scenes role evolved into an on-camera persona, often appearing in sketches and segments as a perpetually put-upon, deadpan employee, most notably in recurring bits like "Late Night Karaoke" and various challenges with The Roots.

When Jimmy Fallon transitioned to hosting The Tonight Show Starring Jimmy Fallon in 2014, Bleyaert moved with the team, taking on the title of Producer and continuing to oversee social media and digital content. His work contributed to several of the show's most popular viral segments and internet memes. Beyond his work with Fallon, Bleyaert has produced digital content for other NBCUniversal properties and has been a speaker at industry events like the Streamy Awards and South by Southwest, discussing the convergence of television and social media marketing.

Personal life

Aaron Bleyaert maintains a relatively private personal life, though he is known to be an avid photographer and music enthusiast, interests frequently reflected in his professional projects. He resides in New York City and is active on Instagram, where he shares personal photography and glimpses of his life and work. Bleyaert is also known to collaborate with various charities and has participated in fundraising events for organizations like Comic Relief USA.

Filmography

* Late Night with Jimmy Fallon (2009–2014) – Producer, Social Media Producer * The Tonight Show Starring Jimmy Fallon (2014–present) – Producer * Lip Sync Battle (2015) – Special thanks (pilot episode) * That's My Jam (2021–present) – Consulting Producer

Awards and nominations

Bleyaert's innovative work has contributed to several award wins and nominations for the programs he has worked on. * **Primetime Emmy Award**: Nominated multiple times as part of the producing team for The Tonight Show Starring Jimmy Fallon in the Outstanding Variety Talk Series category. * **Webby Award**: Won for Best Social Media Campaign for his work on Late Night with Jimmy Fallon. * **Shorty Award**: Received honors for best use of social media in television.

Category:1983 births Category:American television producers Category:American comedy writers Category:Living people Category:University of North Texas alumni Category:People from Dallas